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- Beautiful Me -

Academy

£399.99

Beauty Educators Diploma

This 5-star online teacher training course is designed for both new trainers and those who have a number of years’ experience, it allows you to study at work or home and at your own pace. If you are going to be working for your own academy this will be enough for some accreditation companies for you to get accreditation.

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£99.99

TV, Film & Video Pro

This course is designed for practising makeup artists who want to pursue a career in TV, Film and Video. We explore different types of makeup and concentrate on the importance of keeping abreast with products, knowledge and to become a makeup artist highly in demand. You will gain top makeup industry secrets and learn how to successfully break into this competitive industry. The do’s and don'ts on set.

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£99.99

Advanced Makeup Pro

This advanced course is intensive and designed to extend your makeup skills to create inspiring looks. It will give you the confidence to pursue the career of your dreams. Some previous makeup experience is necessary. It enables the participant to leverage on their practical knowledge and grow the business side of their makeup skills

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£99.99

Red Carpet & Etiquette Pro

This courses is aimed at intermediate with proficient makeup experience. The objective of this course is to provide sufficient knowledge and confidence for artists to work with celebrities. It teaches you about the business of Red Carpet. It teaches how to grow your brand quickly and efficiently. This class is not for the faint hearted.

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£99.99

Mature Beauty Pro

This course is aimed at intermediate with proficient makeup and beauty skills for mature clients and who are seeking to invest their knowledge into this sector of the beauty industry. It enables you to upscale your skills and understand the value of the mature client. It will also provide greater understanding of the mature client spending power.

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£99.99

Lights Camera Action Pro

This course is aimed at the intermediate with previous makeup experience. It breaks down the role of a professional makeup artist when working on set with industry colleagues. It separates the amateurs from the professionals by looking at the business role of the makeup artist which includes makeup application.

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£99.99

Bridal Makeup Pro

This ultimate business beauty, bridal & makeup course takes the emphasis off the client and looks at the practitioner. It focuses on opening opportunities with various sectors of the industry. It supports the professional to connect directly with their existing and new customers for bridal makeup services.

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£99.99

Shades Of Beauty Pro

This course is aimed at intermediate with proficient makeup experience. The objective of this course is to provide sufficient knowledge and confidence for artists to work with women with different skin colours. It opens up the choice of clients you are able to work for.

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Beginners Makeup Pro

*COMING SOON* This course is designed for the complete beginner who is hoping to begin a career in the makeup industry. The objective of this course is to enable and develop your confidence while you discover and explore the basic skills of makeup professionals. Although it is intensive, it is also fun

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The Business Of Make-Up

Eryca Freemantle, the founder of E.A.T.O.W. ACADEMY, is known across the globe as a leading business strategist. Her career started over 35 years ago having studied at London Complexion School of Make-up where she was discovered and become the number one make-up artist on their books, working with Island Records and their mega stars, travelling and working in over 30 countries. She is one of the most successful women working in diversity and the business of makeup, consulting for brands since 1995. She has developed and implemented courses for the London College of Fashion, starred in a No.1 trending Netflix documentary, SKIN, and has held positions at the Prince’s Trust, their Lifestyle & Wellbeing Expert, and currently one of their Beauty Business Coaches. Eryca strives to make change happen.

Eryca has never been one to hide in the shadows. Recent events, COVID 19 and black lives matter, forced her to come out of retirement and pass on her expertise, throughout the makeup industry.  Recently CEW and Arthur Edwards amongst GLOBAL COSMETIC NEWS asked for her expertise.

In 2014 Forbes Magazine defined her as ‘the woman to watch in the business of makeup space”

E.A.T.O.W.’s Make-Up Academy core value is to empower the younger generation to be equipped for all, and an ever-changing society, new rules and potentially ever-changing regulations.

The business of make-up is heavily underestimated; although young women are equipped with the tools of makeup brushes, it’s imperative that they are equipped with the knowledge to the business of make-up, enabling them to propel and navigate to new heights, seeing opportunities where they would not normal look.  It is possible to achieve more and reach extreme heights of success with the knowledge of the make-up business.  Hence why our courses are in demand across the globe.

E.A.T.O.W. will pass on the baton, through generations, leaving its mark on history.  Leave your mark with a brush in one hand and a pen in the other.

Start following our Instagram @E.A.T.O.W. Academy. ( note this is different to our Instagram for the community which is @eatowglobal)

Become a Platinum member of Business of Make-Up (£14.99/m)

You will receive a monthly group session for one hour mentorships  & career advice with Eryca Freemantle each month one of the following will be discussed through LIVE WEBINARS.

  • Rethink the business of Makeup
  • What is your elevator pitch and does it really work?
  • Makeup is more than application & brushes
  • Understanding diversity within the makeup and beauty industry
  • How seriously is COVID affecting your business
  • How to grow your business
  • Visibility & Relevance
  • Trends & Specialist Marketing Strategy
  • Who to know and how to network
  • Why becoming a beauty business consultant is imperative
  • How much money do you want to make vs How much money you will make (Forecast your future)
  • Much more

You will also receive access to all of our amazing other features such as our Safe Space programme, and all of the benefits of a Community Membership (see community page)

All of this for just £14.99 a month...