A platform championing women in finance, the founder Des AMEY dedicated his life to levelling a finance company and a finance academy (based in the Canary Wharf tower) to help with finance and funding.

The academy was set up to teach individuals the financial secrets of wealth. Specifically, how to make several streams of income (including residual and passive income). Part of the legacy is to  educate, empower and up lift women in the beauty industry to change their lives.  The idea is to  create a powerful group of women who can create a multi 6-figure income from online trading. The mission is to equip 10,000 women with a skill to make a 6/7 figures annually for the rest of their lives, anywhere in the world, through the power of trading tapping into their beauty, fashion and wellness contacts to grow their business.