- Beautiful Me -

Events &
Icon Awards

Beautiful Me

Our brand is the celebration of beauty, individuality, strength and creativity.

We believe every woman is beautiful inside and out. We are an inclusive platform, (with exclusive member treats) led by black excellence. Our community welcomes all who wish to learn about the global successes of people of colour.

You do not need to be in the beauty industry to become a member of EATOW, you do not need to be a person of colour to be a part of our family we only ask that you be willing to embrace our culture of excellence, diversity and beauty. Join us as we celebrate global achievements, hear stories of joy and witness love for life.

Every month we have exclusives to share – just for you…

Benefits of Joining
EATOW Online Community

Icon Awards

We recognize icons in a variety of industries including makeup, business, entertainment, media, film and the arts. It is important we celebrate all those past and present who are making a difference. We are fortunate enough to have access to some of the biggest celebrants in the world. Take a peek into their world and hear them tell us what they think is missing from the industry. *Members Only*

An Audience With...

An exclusive webinar where we celebrate the achievements of our guests. This is limited to members only. You don’t want to miss this! Hosted by our in-house presenter.

Business & Wealth Forum

Nat West Bank or AMEY Finance – both organisations offer you one hour business guidance and advice to grow your business. This is an exclusive platform where you will have access to Amey Finance or a representative from Natwest Bank to discuss how to manage and grow your business. These organisations are working in partnership with E.A.T.O.W – Beautiful Me offering our members guidance sessions on how to grow their businesses and change their lives.

Our Forum

The EATOW forum is for members who want to stay connected throughout the whole year.  It’s their place to catch up and chat for as long as they want. What happens at EATOW, stays at EATOW.

All of this for just £12.99 a month...

EATOW Events

Our conferences were previously held at some of the most prestigious venues in the UK Houses of Parliament and Nat West Bank Head office, All Bright Private  Women’s Members Club.
Our events brought together some of the foremost influencers from the USA, Africa and UK to share their journeys with a select audience of women from the UK, Africa, USA, Europe and beyond.
Our coming together is aimed at those who are want to develop themselves, exchange ideas and networking at the highest level. All attendees are encouraged to nurture their beauty inside and out.   
We are now a online members community. We see the benefits of bringing the world together and all be in the same space at the same time by webinars and hanging out online. Our ICON awards is hosted by our co-founder Afua Adom.

Our Ambassador

Erica Matthews

Invites members to get “close up and personal” with regular real life conversations on the Beautiful Me platform

‘The Core’ Unfiltered Moments

Hair, Skin, Makeup, Fashion, Mind, Body ,Soul, Partners, Friends, Jealousy, Career, Relationships, Money and much more

In addition, Erica offers mentoring programmes, courses and masterclasses.

Play Video

Icon Award Spotlight
7PM – 8PM

Tara Fela-Durotoye

She is the founder and CEO of House of Tara International. She is considered a major force in the African female entrepreneurship community having created an impact business that has empowered tens of thousands of beauty entrepreneurs through the “Tara Beauty Entrepreneur” initiative.


Management & PR Guru. She is the CEO of VA/PR and Stealth Management, with a client base that includes A-listers like Davido, Mr Eazi, Tiwa Savage, Naomi Campbell and Genevieve Nnaji.

Our Next Event

Erica Matthews

“The Core”

Every Monday 6pm

1st September – 7pm – 8.30pm

An Audience With…

Jenelle Hamilton – Publicist

Jenelle Hamilton is a talented publicist. British born. Specializing in beauty, Jenelle’s career has taken her to London, Milan and Paris. Now she is bi-coastal, splitting her time between New York City and Los Angeles. Working with some of the biggest brands in the world.

1st September – 7pm – 8.30pm

An Audience With…

Joanne B Morales – Founder of NuNUDE

Joanne Morales is the Founder of NuNude one of the most famous underwear line they launched in 2017 the brand caters for diverse woman and are in demand across the globe.