- Beautiful Me -

Events & Icon Awards

Beautiful Me


Our brand is the celebration of beauty, individuality, strength and creativity in particular for women of colour. We believe every woman is beautiful inside and out, even if not portrayed by mainstream. 

We are an inclusive platform, (with exclusive member treats) led by black excellence. Our community welcomes all who wish to learn about the global successes of people of colour.

Our social value system creates balance & equality enabling our community to be educated with the necessary tools and skills sets to contribute and build the economy.

We build self-esteem, confidence, mental health and wellbeing for all.

You do not need to be in the beauty industry to become a member of E.A.T.O.W, you do not need to be a person of colour to be a part of our family we only ask that you be willing to embrace our culture of excellence, diverse beauty.

Join us as we celebrate global achievements, hear stories of joy and witness love for life.

Every month we have exclusives to share – just for you…

Benefits of Joining
EATOW Online Community

Icon Awards

We recognize icons in a variety of industries including makeup, business, entertainment, media, film and the arts. It is important we celebrate all those past and present who are making a difference. We are fortunate enough to have access to some of the biggest celebrants in the world. Take a peek into their world and hear them tell us what they think is missing from the industry. *Members Only*

An Audience With...

An exclusive webinar where we celebrate the achievements of our guests. You will have direct access to intimate conversations with  beauty industry leaders. This is limited to members only. You don’t want to miss this! Hosted by our in-house presenter.

Business & Wealth Forum

Nat West Bank or AMEY Finance – both organisations offer you one hour business guidance and advice to grow your business. This is an exclusive platform where you will have access to Amey Finance or a representative from Natwest Bank to discuss how to manage and grow your business. These organisations are working in partnership with E.A.T.O.W – Beautiful Me offering our members guidance sessions on how to grow their businesses and change their lives.

Safe Space

SAFE SPACE is a FREE regular webinar series with EATOW founder Eryca Freemantle and industry friends. It is an open, non-judgemental, non-religious environment aimed at predominately but not exclusive to B.A.M.E. individuals within the creative and beauty industries, female and male, open to all over 18, who are seeking some well-being guidance during these strange and difficult times. Eryca Freemantle is a Life Coach,  Mindful & Well-Being Expert, Personal Trainer and Global Beauty Strategist. She shares her own powerful story and how she survived 48 years of dealing with depression. Eryca is supported regularly by Poppy Jaman OBE, the Director of RE=Balance. She is a Global Ambassador for mental health in the work place.

All of this from just £9.99 a month...

EATOW Events

Our conferences were previously held at some of the most prestigious venues in the UK Houses of Parliament and Nat West Bank Head office, All Bright Private  Women’s Members Club.
Our events brought together some of the foremost influencers from the USA, Africa and UK to share their journeys with a select audience of women from the UK, Africa, USA, Europe and beyond.
Our coming together is aimed at those who are want to develop themselves, exchange ideas and networking at the highest level. All attendees are encouraged to nurture their beauty inside and out.   
We are now a online members community. We see the benefits of bringing the world together and all be in the same space at the same time by webinars and hanging out online. Our ICON awards is hosted by our co-founder Afua Adom.
Play Video

Our Ambassador

Erica Matthews

Invites members to get “close up and personal” with regular real life conversations on the Beautiful Me platform

‘The Core’ Unfiltered Moments

Hair, Skin, Makeup, Fashion, Mind, Body ,Soul, Partners, Friends, Jealousy, Career, Relationships, Money and much more

In addition, Erica offers mentoring programmes, courses and masterclasses.

Double Lifetime Achievers Awards Spotlight
25th March 2021
7PM – 8PM

Erol Douglas MBE

Errol is a favourite with clients and industry peers alike, is globally recognised as an ultimate artisan within the hairdressing industry. Widely considered to be one of the most influential hairdressers in the world. 

Dr Ateh Jewel

Dr Ateh is an award-winning beauty journalist and impressive speaker. Writing for a number of magazines and papers, Ateh is a regular columnist for Glamour magazine. Her award-winning beauty vlog for women with darker skin tones and textured hair, is hugely popular.



Our Next Event

Sunday 24th  January

Safe Space

8pm – 9pm

Safe Space with E.A.T.O.W Founder 

Eryca Freemantle & Co Host Poppy Jaman OBE


Erica Matthews 



“The Core”


Regular Event