Our brand is the celebration of beauty, individuality, strength and creativity in particular for women of colour. We believe every woman is beautiful inside and out, even if not portrayed by mainstream.
We are an inclusive platform, (with exclusive member treats) led by black excellence. Our community welcomes all who wish to learn about the global successes of people of colour.
Our social value system creates balance & equality enabling our community to be educated with the necessary tools and skills sets to contribute and build the economy.
We build self-esteem, confidence, mental health and wellbeing for all.
You do not need to be in the beauty industry to become a member of E.A.T.O.W, you do not need to be a person of colour to be a part of our family we only ask that you be willing to embrace our culture of excellence, diverse beauty.
Join us as we celebrate global achievements, hear stories of joy and witness love for life.
Every month we have exclusives to share – just for you…
We recognize icons in a variety of industries including makeup, business, entertainment, media, film and the arts. It is important we celebrate all those past and present who are making a difference. We are fortunate enough to have access to some of the biggest celebrants in the world. Take a peek into their world and hear them tell us what they think is missing from the industry. *Members Only*
An exclusive webinar where we celebrate the achievements of our guests. You will have direct access to intimate conversations with beauty industry leaders. This is limited to members only. You don’t want to miss this! Hosted by our in-house presenter.
Nat West Bank or AMEY Finance – both organisations offer you one hour business guidance and advice to grow your business. This is an exclusive platform where you will have access to Amey Finance or a representative from Natwest Bank to discuss how to manage and grow your business. These organisations are working in partnership with E.A.T.O.W – Beautiful Me offering our members guidance sessions on how to grow their businesses and change their lives.
SAFE SPACE is a FREE regular webinar series with EATOW founder Eryca Freemantle and industry friends. It is an open, non-judgemental, non-religious environment aimed at predominately but not exclusive to B.A.M.E. individuals within the creative and beauty industries, female and male, open to all over 18, who are seeking some well-being guidance during these strange and difficult times. Eryca Freemantle is a Life Coach, Mindful & Well-Being Expert, Personal Trainer and Global Beauty Strategist. She shares her own powerful story and how she survived 48 years of dealing with depression. Eryca is supported regularly by Poppy Jaman OBE, the Director of RE=Balance. She is a Global Ambassador for mental health in the work place.
Invites members to get “close up and personal” with regular real life conversations on the Beautiful Me platform
‘The Core’ Unfiltered Moments
Hair, Skin, Makeup, Fashion, Mind, Body ,Soul, Partners, Friends, Jealousy, Career, Relationships, Money and much more
In addition, Erica offers mentoring programmes, courses and masterclasses.
Adeola has worked for big beauty brands such as Clarins, Lancome & Bobbi Brown and currently for Pat McGrath Labs as the UK National education and artistry manager.
Uche Natori (aka THE Base Queen)
Uche is a self-taught makeup enthusiast whose engaging beauty and fashion content inspires her 400,000 followers. Uche’s passion for beauty came during her first year at university.