Our brand is the celebration of beauty, individuality, strength and creativity in particular for women of colour. We believe every woman is beautiful inside and out, even if not portrayed by mainstream. 

We are an inclusive platform, (with exclusive member treats) led by black excellence. Our community welcomes all who wish to learn about the global successes of people of colour.

Our social value system creates balance & equality enabling our community to be educated with the necessary tools and skills sets to contribute and build the economy.

We build self-esteem, confidence, mental health and wellbeing for all.

You do not need to be in the beauty industry to become a member of E.A.T.O.W, you do not need to be a person of colour to be a part of our family we only ask that you be willing to embrace our culture of excellence, diverse beauty.

Join us as we celebrate global achievements, hear stories of joy and witness love for life.

Every month we have exclusives to share – just for you…