Copy of Icon Awards Templates (4)
E.A.T.O.W Icon Award Recipient
Bernicia Boateng
Watch Now - Members Only

Bernicia Boateng is widely considered one of the prominent leaders of the change in the beauty and makeup industry. 

Her consistent work rate has seen her listed in the 30 under 30 Forbes lists for Arts and Culture.

She launched Bernicia Boateng Studios in London; to educate women all things makeup while also supporting disadvantage young women and girls in her local community.  

Bernicia has worked with elite fashion models including Jourdan Dunn, Chimamanda Adichie, Cindy Burna, Leomie Anderson and many more.

Icon Awards is hosted by Afua Adom and you can watch the latest awards here today!

Previous Icon Recipients
Banke Meshida Lawal
Founder of BMPRO MAKEUP over 1million IG folowers
Previous Icon Recipients
Africa Movie Academy Award for Best Actress in a Leading Role over 2.1 million IG followers
Previous Icon Recipients
Djimbi Djevdet
CEO of Makeup Addiction Over 1.3 million IG followers
vanessa (3) (1)
Previous Icon Recipients
Vanessa Amadi -Ogbonna
Manager to Tiwa Savage
tara (2)
Previous Icon Recipients
Tara Fela-Durotoye
24 franchise makeup schools
Bernicia centre
EATOW Icon Recipient
Bernicia Boateng
VIP Celebrity Makeup Artist Over 100K IG followers

About us

E.A.T.O.W is a platform that connects members to high achievers in the beauty, arts, film and entertainment industries to gain insight and knowledge to their success.

Founded by Eryca Freemantle, a world-leading brand beauty strategist, E.A.T.O.W is devised to give women of colour the tools and skills they need to fully embrace their power, supercharge their careers and fulfil their potential.

The reformation of your life begins today!

Access a library of live Q&A’s, and events with global leaders in the beauty, entertainment, art and film industries. 

Supercharge your career with monthly mentorship from the founder of E.A.T.O.W.

Grow your beauty business with monthly business advice sessions from Natwest Bank and Amey Finance 

Receive monthly mind and body wellbeing support sessions from world-leading mind and body wellbeing experts.

Meet the founder

When it comes to a diverse and global beauty strategy, Eryca Freemantle is the industry’s go-to.

An educator, public speaker and wealth creation coach. Eryca has stormed the makeup and beauty industry with her wealth of expertise and is one of the Uk’s leading life coaches.

She has influenced the health, beauty and wellbeing arena to rethink their strategies on inclusion with campaigns, most notably the creation of ‘Embracing All Tones Of Women’ – E.A.T.O.W – a leading business beauty member educating and empowerment platform. 

Outside of the beauty industry, her interest in education has seen her appointment as a Governor for a prestigious school in England as well as being an ambassador and life coach for The Prince’s Trust.


More than ever, E.A.T.O.W has really given time to me and helped me to think through my workload/ethics and which areas need prioritisation. This is a platform for ALL. This is a place to be.
Platinum Member
I have experienced personal growth just by being apart of the E.A.T.O.W and also having the privilege to work with Eryca the founder has triggered personal development for myself and business.
Platinum Member

Standard Membership

no long term contract
£ 9
  • Exclusive Access To Live Events With Industry Leaders
  • Monthly Mental and Wellbeing webinar
  • Monthly Business And Career Guidance Sessions
  • Private Access To Our Mastermind Facebook Group​
  • Access to all previous members content

Platinum Membership

no long term contract
£ 14
  • Live Group Monthly Mentoring Sessions
  • Exclusive Access to live events with industry Leaders
  • Monthly Business and Career Guidance Sessions
  • Monthly Mental and Wellbeing webinar​
  • Private access to our Mastermind Facebook Group

Latest On Instagram