The Business Of Make-Up

Develop The Knowledge And Certainty You Need To Take Your Beauty Business & Career To The Level You've Always Wanted For Yourself TODAY!

Monthly one hour group mentorships & career advice session with Eryca Freemantle and beauty industry leaders for just £14.99 a month...

Live 1 hour mentorship sessions with Eryca

You will receive a monthly group session for one hour mentorships & career advice with Eryca Freemantle and beauty industry leaders. 

• We will be discussing topics like how to grow your business, increasing your visibility & relevance, the people to know and how to network with them, plus more…

• You’ll also get a chance to ask Eryca any burning questions to overcome any hurdles in your life.


Connect with ambitious individuals who are supercharging their own businesses and careers, just like yourself.

Get actionable feedback and insights from beauty experts that have walked the path and avoid mistakes that can hamper your journey.

Get support to help build up your confidence so that you can embark on your journey knowing you have experts guiding you. 


Eryca Freemantle, is a serial beauty entrepreneur and is the founder of E.A.T.O.W.  She is known across the globe as a leading business strategist.

Her career started over 35 years ago having studied at London Complexion School of Make-up where she was discovered and become the number one make-up artist on their books, working with Island Records and their mega stars, traveling and working in over 30 countries. 

She is one of the most successful women working in diversity and the business of makeup, consulting for brands since 1995. 

She has developed and implemented courses for the London College of Fashion, starred in a No.1 trending Netflix documentary, SKIN, and has held positions at the Prince’s Trust, their Lifestyle & Wellbeing Expert, and currently one of their Beauty Business Coaches.

E.A.T.O.W is Eryca Freemantle’s latest mission to pass the baton to the next generation of beauty entrepreneurs. Leave your mark with a brush in one hand and a pen in the other.


Learn from the beauty experts and leaders from relating industries to get your business and career to the next level.

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The Business of Make Up

1 Hour of new LIVE Classes Every Single Month

  • Join Eryca and industry leaders every month and learn the most up-to-date and most effective strategies to build your beauty business.


Access To Our Private Community

  • Gain access a supportive network of likeminded people. You will be able to find a genuine accountability partner to help you stay on track. Share your progress within our group and get actionable feedback and insights from your peers. 


1 Hour of monthly LIVE Wellbeing Webinar – Safe Space

  • Every month, Eryca goes live with the group to answer your questions and provide wellbeing and emotional support – promoting self care and mental health stories.


Cancel at anytime 

  • Our mission is to supercharge your career and beauty business. If you’re serious about growing we want to help you but if you are not ready, you’ll can cancel anytime, with no questions asked.

Platinum Membership

no long term contract
£ 14
  • Live Group Monthly Mentoring Session
  • Exclusive Access to live events with industry Leaders
  • Monthly Business and Career Guidance Session
  • Monthly Mental and Wellbeing webinar​
  • Private access to our Mastermind Facebook Group
  • Plus All The Features Of Standard Membership


Stop feeling lost on your journey | Gain clarity on the steps you need to grow your beauty business

If you are looking for a get rich quick scheme this is not for you. This is for people who know they need to learn and develop, and individuals seeking knowledge and support to take their business and career to a new level.