Trade Mission


We are an award-winning organisation with over 30 years’ experience in the beauty and creative industry, launched at the Houses of Parliament in London.

We consult diaspora businesses worldwide by providing exclusive and genuine opportunities for progression across three key continents: Africa, USA and UK.

We are experts in connecting professionals and high achievers with access to valuable insights, inspiration and opportunities in key sectors. We provide the tools and expertise needed for our clients to embrace their power and build their personal brand.

Most importantly, we take pride in encouraging individuals to fulfil their potential, supercharge their careers, and form meaningful international relationships via our services in coaching, consultancy and high-profile events.

A Trade Mission Trip Of A Lifetime

We are delighted to present a prestigious and exclusive event:

The Best of Africa Meets In Africa – “The Mission”

In partnership with EbonyLife Media & EbonyLife Place, Lagos Nigeria & BEPTA Travel

Supported by the UK Department for International Trade

Supported by Helen Grant MP, UK Prime Minister’s Trade Envoy to Nigeria

From 25th October 2021 – 1st November 2021

Our Mission

Our aim is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women who are looking to fulfil purpose and a better version of themselves. The trade mission has been purposely organised to provide value to women in all areas of their lives and challenge the narrative across diverse industries to remove the glass ceiling placed on Black women to thrive at every level of their professional and personal life.  We encourage change-makers (from all genders), who share our aspirations for a more inclusive world, to join our Trade Mission.

Our Delegates

Our delegation will consist of representatives from the UK & USA in Tourism, Arts and Cultural industries, as well delegates from the Beauty, Creative & Lifestyle Industries.  This joint venture will bring all parties together to explore cultural and trade opportunities, cement business relationships, and celebrate accomplished individuals across these industries and countries.

Tourism, Arts and Culture – The Spirit of Lagos

An important component around exploring opportunities in Lagos Nigeria is understanding and embracing the culture.  We have partnered with Lagos State Government and the Ministry of Tourism, Arts and Culture to introduce delegates to the rich vibrant culture that makes Lagos, Nigeria the ideal place for work, rest, study and play (whether visiting or relocating).  By experiencing the culture, local customs, artistic flare and traditions first-hand, delegates will gain an understanding and appreciation of the spirit of Lagos, in terms of the people, environment, protocols, cultural norms, beauty, opportunities and lifestyle. This knowledge supports the building of relationships in a way that can make interaction smoother and easier for UK and USA delegates.

Beauty, Creative & Lifestyle

Lagos can boast to be a major business hub in Nigeria, enriched with a plethora of talented individuals representing the beauty, creative and lifestyle industries. The country is open for business and through our E.A.T.O.W trade mission, UK and USA entrepreneurs and professionals will be able to visit this beautiful city to explore the wealth of opportunities it offers.  Whether you wish to promote your brand, relocate/expand your business, explore investment opportunities or build international relationships, Lagos has limitless potential.

Your Experience is Our Priority

Delegates will be accommodated at the most prestigious location in Lagos; White Orchid Hotel at EbonyLife Place and will be greeted by VIPs and dignitaries throughout the duration of our trade mission.  Key activities will include a visit to the world-class EbonyLife Academy, a special welcome reception hosted at the Deputy High Commission residence, a visit to the Lagos State Governor’s accommodation by special invitation (tbc), along with networking opportunities with Nigeria’s finest businesses, institutions and professionals in the aforementioned industries and sectors.

We are holding our annual E.A.T.O.W ICON Award ceremony at EbonyLife Place where we will recognise and celebrate high achievers. We have organised life-changing mastermind sessions that will be delivered by successful and high-profile women, who will share their journey and secrets to success from London to Lagos. All events will include prominent speakers; business leaders, educators, celebrities and dignitaries.

The Trade Mission Brief Overview

Includes return flights from London Heathrow Airport to Murtala Muhammed Airport, Lagos Nigeria & all transportation.


  • 5 Star White Orchid Hotel, EbonyLife Place, Ikoyi, Lagos, Nigeria

Special Guest Speakers

  • Chimwemwe Chalemera (Country Director, Nigeria) UK Department for International Trade
  • Mo Abudu – Media Mogul, Philanthropist and CEO of EbonyLife Place, EbonyLife Media
    & EbonyLife Academy
  • HRH Princess Moradeun Adedoyin-Solarin
  • E.A.T.O.W ICONS from the UK and Africa

VIP Receptions, Dinners, & E.A.T.O.W Awards

  • Networking and Buffet Reception at EbonyLife Place
  • Welcome Reception at the British High Commission
  • ICON Awards at EbonyLife Place – Hosted by HRH Princess Moradeun Adedoyin-Solarin
    & Gayle Thompson
  • Visit to Lagos State Governors Accommodation with Government Officials (TBC)

The following icons will receive their awards at the ceremony:

  • Banke Meshida Lawal, CEO of BMPro Makeup Group
  • Tara Fela Durotoye, Founder and CEO of House of Tara International
  • Oke Maduewesi, Founder and CEO of Zaron group
  • Vannessa Amadi-Ogbonna, Founder and CEO of VA-PR Publicity
  • Kate Henshaw, Actress and Social Activist


Activities Hosted by EbonyLife Place

  • Networking with celebrities & high-profile guests
  • Panel discussions 
  • Awards presented to E.A.T.O.W ICONS
  • Appearance with Mo Abudu – Media Mogul, Philanthropist and CEO of EbonyLife Place, EbonyLife Media & EbonyLife Academy
  • Rooftop Networking with Industry Professionals 
  • Performance by Seyi Shay
  • 1:1 Networking at EbonyLife Place with key business owners
  • Masterclasses delivered by industry leaders

Mastermind Masterclasses – Focused On How To Transition From The UK To Nigeria To Build A Successful Life and Business.

  • Ameera Abraham, CEO and Spa Director of The Nail Bar
  • Seyi Shay, Music Artist & Producer
  • Khafi Ekpata, Actress, Author, Host, Blogger and Global Influencer
  • Beverly Naya, Actress, Producer and Entrepreneur
  • Eryca Freemantle, Global Beauty Strategist and Founder of E.A.T.O.W

Visits to Prominent Places of Interest

  • EbonyLife Academy
  • Lagos State Visit (Tour) including Freedom Park 
  • Lekki Conservation Centre and other tourist visits
  • Tour BM Pro with Banke Meshida Lawal
  • Tour of House of Tara with Tara Fela Durotoye 
  • Tour of Zaron Cosmetics with Oke Maduewesi
  • Visit to the exclusive The Nail Studio for beauty treatments and much more


Ms L Wigley 





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