The Awards are a celebration of the incredible talent and dedication of the best make-up artists  and businesses whose passion and commitment to excellence continue to inspire and elevate the beauty industry in Africa and beyond.
We are in partnership with BellaNaija & Beauty West Africa. And several others to be announced. We recognize talent from across the globe and feel it is important to showcase international talent in Africa. The make-up industry is truly exceptional, and it’s an honour to recognize and celebrate the talent and dedication of the professionals who make it so remarkable. The E.A.T.O.W Global MU Awards is a prestigious makeup award ceremony, recognizing the most talented and dedicated professionals in the makeup industry from across the world winners are a testament to the creativity, innovation, and passion that make Africans one of the leaders in the global makeup industry.

Nominees are selected by E.A.T.O.W internal panel of industry experts and judges from across the globe. Who discreetly  have been following and monitoring the careers of the selected nominees?  We are proud to recognize the outstanding achievements of this year’s winners and to support the growth and development of the world’s thriving makeup industry.