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Reform your life
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Rebuild and Supercharge Your Career
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Fulfil Your Potential
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E.A.T.O.W is a platform that connects members to high achievers in the beauty, arts, and entertainment industry to gain insight and knowledge to their success.

Founded by Eryca Freemantle, a world-leading brand beauty strategist, E.A.T.O.W is devised to give women of colour the tools and skills they need to fully embrace their power to fulfil their potential and supercharge their careers. 

The reformation of your life begins today!

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Bernicia Boateng
World Leading Makeup Artist
Learn From The Highest Achievers

Meet The Founder​

When it comes to a diverse and global beauty strategy, is the industry’s go-to. An educator, public speaker, and wealth creation coach.

Eryca has stormed the makeup and beauty industry with her wealth of expertise and is one of the Uk’s leading life coaches. She has influenced the health, beauty, and wellbeing arena to rethink their strategies on inclusion with campaigns, most notably the creation of ‘Embracing All Tones Of Women’ – a leading business beauty member educating and empowerment platform.

Outside of the beauty industry, her interest in education has seen her appointment as a Governor for a prestigious school in England as well as being an ambassador and life coach for The Prince’s Trust.

What People Are Saying