Embracing All Tones of Women, aka E.A.T.O.W. Global, E.A.T.O.W. is a commercially led, women-focused education and experiences platform operating at the intersection of the beauty industry and the wider creative economy. E.A.T.O.W. operates as a commercial business working in conjunction with a Community Interest Company (CIC), enabling us to deliver scalable, commercially viable programmes while driving access, empowerment, and progression for underrepresented communities across the creative industries. Our work is predominantly digital, with the majority of our activity delivered through structured online learning, digital events, and education-led programmes designed to support confidence, commercial awareness, and long-term sustainability for individuals and businesses.
At the core of E.A.T.O.W. is our Digital Hub, a curated online ecosystem supporting both the creative industries and the beauty sector through practical, accessible learning.
Through the Digital Hub, we deliver:
Our learning is intentionally non-technical, inclusive, and confidence-building, ensuring participants can engage meaningfully regardless of background or stage of readiness. Certification is provided across selected programmes, recognising commitment to professional development and industry preparedness.
While E.A.T.O.W. is primarily an online platform, we complement our digital ecosystem with high-impact live experiences that deepen connection, visibility, and collaboration.
These include:
Our live events are intentionally selective and purpose-led, designed to extend learning into real-world environments rather than operate as standalone activity.
In an increasingly digital world, live events remain the most powerful way to connect. They spark creativity, build trust, and inspire collaboration. At E.A.T.O.W., we design gatherings that go beyond the ordinary, bringing people together to exchange ideas, celebrate achievement, and strengthen community. E.A.T.O.W. Global is more than an events platform; it’s a movement. A space where beauty meets purpose, and Africa’s creative and entertainment industries shine on the global stage. Our events and those hosted in partnership with global industry leaders have been held at some of the world’s most prestigious venues, including:
Each venue reflects our continued commitment to excellence, influence, and cultural diplomacy across the global creative industries.
As part of our wider empowerment and industry-building work, E.A.T.O.W. also delivers strategic trade missions and international exchanges, connecting creatives, founders, and industry leaders across global markets.
Since our landmark 2021 Trade Mission to Lagos, Nigeria, where we launched Africa’s first Global Makeup Awards, trade missions have formed a targeted extension of our work supporting visibility, relationship-building, and cross-border opportunity within the global beauty and creative industries.
E.A.T.O.W. is women-led and women-focused, working in collaboration with globally respected brands, platforms, financial institutions, and industry leaders. Whether delivered online or in person, our work exists to ensure individuals and businesses don’t simply participate in the industry they show up informed, confident, and commercially aware.
To ensure that no voice, and no shade is ever left behind. Eryca has built a global ecosystem dedicated to the advancement of women of colour not through tokenism, but through structural opportunity. 𝗨𝗻𝗱𝗲𝗿 𝗵𝗲𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽, 𝗘.𝗔.𝗧.𝗢.𝗪. 𝗵𝗮𝘀: Delivered world-class events,masterclasses, and industry training, Spearheaded international trade missions, Launched awards and platforms that recognise African talent and diaspora excellence, Curated conversations that shift narratives in boardrooms, media, and policy environments, Built networks that cross borders, cultures, and industries Her work combines strategy and soul intellect and intuition. She moves with the precision of a business architect and the emotional intelligence of a community elder. The result is a body of work that influences how women see themselves, how industries acknowledge them, and how nations collaborate around them. Today, Eryca is recognised not as a global cultural strategist, international speaker, wellness advocate, and legacy builder. Her counsel has been sought by governments, universities, Fortune 500 brands, and international trade bodies, and her programmes continue to create pathways for the next generation of global female leaders. With every stage, every conversation, every partnership, and every project, she carries a simple yet powerful belief:
Dr Sandra Powers is a senior digital and AI transformation advisor whose career spans more than two decades at the intersection of technology, strategy, and institutional change. She is recognised for guiding complex organisations through moments of technological inflection where clarity of thinking, governance, and long-term value creation matter more than trends or tools. With over 20 years of experience delivering multi-dimensional, multi-locational, and multi-platform programmes, she has advised across more than 50 lines of business, operating at enterprise and national scale. Her work is distinguished by an ability to translate advanced technologies particularly AI, automation, and data-driven systems, into coherent, human-centred strategies that boards, executives, and regulators can trust. Dr Sandra has consulted for some of the world’s most respected institutions and brands, including the Bank of England, Informa Group PLC, Associated British Ports, Capita, the Office of the Deputy Prime Minister, ONS, Vocalink, Aviva, Hiscox, Virgin Media, Ford, Jaguar Land Rover, AIG (Chartis Insurance), ACE Group, BNP Paribas, Whitbread Group PLC, Towergate, Covea, Collision Group, Bupa, Kingfisher, Essentra, Acrisure,
Dr Sandra Powers Senior Global Digital/Creative Partnership Strategist
and others operating across financial services, government, healthcare, infrastructure, manufacturing, retail, and media. A founder of three technology companies delivering high-value digital services across B2B, B2C, G2C, W2B, and W2C ecosystems. Her advisory practice is grounded not only in technical depth, but in governance, ethics, and organisational readinessensuring AI-led transformation is sustainable, compliant, and reputationally sound. Academically and professionally, she brings rare breadth. She holds a Doctorate In Business (DBA), Master’s degree in Business Information Systems. She is a member of leading professional bodies, including the Institute of Directors (UK), British Computer Society, International Institute of Business Analysts (IIBA), Project Management Professional (PMP), Information Systems Examination Board (ISEB), Digital Marketing Institute (DMI), and more. She is an Institute of Analytics member, contributing to global discourse on the future of AI, leadership, and enterprise transformation. Beyond advisory work, Dr Sandra is an 18-time author, educator, and founder of multiple learning platforms created to address gaps in executive and professional AI literacy. Dr. Sandra believes the future of competitive advantage lies in critical thinking about technology. Known for her discretion and strategic empathy, she advises clients on complex decisions, partnering with organizations that see AI as a key strategic asset.
𝗚𝗮𝘆𝗹𝗲 𝗧𝗵𝗼𝗺𝗽𝘀𝗼𝗻-𝗜𝗴𝘄𝗲𝗯𝗶𝗸𝗲 stands as one of the most compelling new voices redefining what leadership looks like across fashion, media, and technology. A storyteller at heart and a strategist by training, Gayle’s career spans industries and continents - from media broadcasting, fashion, and education to software engineering and global community leadership. As a Director at Next Tech Girls, she has led a movement that has empowered over 10,000 young women to explore futures in technology, driving partnerships with industry giants including Google, PlayStation, Publicis Media, and NatWest Bank. Her true gift lies in connection, linking brands to purpose, communities to opportunity, and audiences to inspiration. Whether on stage at Google for International Women’s Day, facilitating workshops at Black Women in Tech events across the UK, or sharing insights alongside global leaders at the City of London Corporation’s Women Pivotal into Digital initiative, Gayle commands every room with authenticity, warmth, and vision.
Gayle Thompson Igwebike Creative Curator AFRICA & EMEA
Within the African creative and fashion landscape, she brings a global perspective shaped by years of cross-industry experience and a deep understanding of how visibility transforms lives. As part of Mahogany International, one of Africa’s foremost show production companies and the powerhouse behind GT Bank Fashion Weekend in Lagos, Gayle has played a pivotal role in advising on the upcoming Freetown Fashion Week in Sierra Leone. Through this work, she continues to champion a new generation of African creatives: confident, connected, and globally competitive. Equal parts visionary and doer, Gayle continues to merge storytelling, strategy, and social impact to build bridges between fashion, media, and technology. She has been recognised for her impact across industries, receiving awards in media, fashion, and technology, and was most recently featured in the book, Voices in the Shadow, a celebrated collection honouring 51 women whose stories are immortalised to inspire a new generation of women in tech. Gayles work embodies a movement, one that celebrates culture, empowers women, and redefines what it means to lead with purpose and presence.
Lerato Matsaneng is a highly respected strategy leader with over 15 years of experience operating at the intersection of financial services, strategic growth innovation, and AI-enabled enterprise development. Her career includes senior leadership roles within some of Africa’s most established financial institutions, including Sanlam Investments, Absa Group, and Standard Bank Group, where she contributed to high-level commercial strategy financial planning, and market development. Grounded in a strong banking and financial services background, Lerato brings deep expertise in financial intelligence, commercial structuring strategic planning brand architecture, and growth systems. She is widely recognised for her ability to design robust, financially sound strategies that are enhanced not driven by the intelligent application of emerging technologies, including artificial intelligence. Lerato has delivered strategic expertise globally, working across African and international markets through both online and in-person engagements.
Lerato Matsaneng Financial and AI Strategy Architect Brand and Growth Expert
Her experience spans executive advisory, strategic programme design, innovation-led growth, and enterprise development, supporting founders, leadership teams, and organisations to build scalable, resilient, and financially disciplined operations. She is one of E.A.T.O.W’s leading industry experts selected for her institutional banking background, global outlook, and proven ability to operate at both strategic and executional levels. Within the E.A.T.O.W ecosystem, Lerato specialises in financial strategy, AI-enabled decision frameworks, brand and market positioning, organisational growth, and long-term commercial sustainability. Lerato holds a Diploma in Journalism, a Postgraduate Diploma in Business Management, and an MBA, reflecting a rare blend of analytical rigour, commercial intelligence, and executive-level strategic thinking.
𝗦𝗮𝗻𝗮 𝗞𝗶𝗯𝘇 serves as an Executive Project Strategist at E.A.T.O.W. supporting the organisation’s global direction across media, partnerships, digital innovation and cultural expansion. Her role strengthens E.A.T.O.W.’s transatlantic presence across the United States, United Kingdom, Africa and wider international markets with a particular focus on executive execution, market positioning and strategic communications. Sana’s career is shaped by resilience, adaptability and cultural depth. Her lived experience, moving from personal adversity to becoming a respected voice in modern media, informs her disciplined leadership approach and aligns with E.A.T.O.W.’s mission to create access, representation, and industry elevation for women of colour globally. As a Nigerian-American media professional based between Los Angeles and Maryland, Sana brings multi-sector fluency in entertainment, digital strategy, broadcast communications and brand architecture. Her work spans television, radio, audience engagement and global brand partnerships, positioning her as a strategic connector between culture, emerging markets and the global creative economy. A Communications graduate and certified digital marketing specialist with the American Marketing Association,
Sana Kibz Executive Project Strategist | Media & Cultural Intelligence Specialist
she has appeared on key broadcast platforms including BET, WeTV, Fox 5, ID-TV and CW-TV. She also co-hosted the first Afrobeats programme to air on a major US mainstream frequency through New York’s iconic 107.5 WBLS, reaching over three million weekly listeners and contributing to the genre’s rise in the Western entertainment landscape. Her commercial portfolio includes work with internationally recognised brands such as Maybelline New York, Adidas, Nike, Target, Tommy Hilfiger, Sephora, Diageo, and Bebe, as well as editorial collaborations with Glamour Magazine, Refinery29, and Seventeen Magazine. Her strategic and culturally intuitive approach continues to shape digital influence, brand storytelling and consumer engagement across beauty, fashion and lifestyle industries. In addition to her media and commercial work, Sana is an experienced facilitator and consultant. She delivers masterclasses and advisory sessions on digital identity, content strategy and personal brand infrastructure, supporting entrepreneurs, creatives and emerging leaders navigating modern digital ecosystems. Her guiding principle, “Bloom where you are planted,” reflects her mindset, leadership presence and commitment to legacy-driven impact within the global creative community. A strategic voice supporting E.A.T.O.W.’s global expansion, media leadership and executive creative projects.
𝗦𝗼𝗹𝗮 𝗢𝘆𝗲𝗯𝗮𝗱𝗲 widely known as Mr Mahogany, is an internationally respected Creative Director, Event Producer, and Fashion Consultant with more than two decades of distinguished leadership across the UK and African fashion industries. He is the Founder and CEO of Mahogany International, Mahogany Models, and Fashion Finest Africa, three influential platforms that have redefined the visibility and representation of Black and multicultural talent on the global stage. Beginning his career as a model, Sola quickly transitioned into creative direction and event production, developing a reputation for excellence, innovation, and precision. His work spans luxury runway shows, large-scale cultural events, corporate experiences, and high-profile brand activations, establishing him as one of the most sought-after production minds in the industry. Under his leadership, Mahogany Models became one of Europe’s leading agencies championing diverse models and challenging long-standing barriers within the fashion ecosystem. Through Fashion Finest Africa, he created an essential platform for emerging and established designers, offering global exposure, mentorship, and commercial opportunities.
Sola Oyebade Global Creative Director & Executive Producer
Sola has produced and directed hundreds of shows across the UK, Nigeria, and the wider diaspora, consistently delivering world-class standards in choreography, styling, visual storytelling, and production design. His influence has contributed significantly to the elevation of African fashion onto international runways and mainstream fashion conversations. A recipient of over 20 national and international awards, Sola is celebrated not only for his creative excellence but also for his commitment to capacity building, empowerment, and the advancement of underrepresented voices in the creative industries. His work bridges continents, cultures, and communities—making him a pivotal figure in the ongoing transformation of global fashion. Renowned for his professionalism, vision, and dedication to excellence, Sola Oyebade continues to shape the future of fashion through innovative production, talent development, and strategic partnerships. His name is synonymous with quality, cultural pride, and the highest standard of creative execution.
𝗦𝗰𝗼𝘁𝘁 𝗖 𝗘𝗻𝗲𝗷𝗲 is a multidimensional technology leader with over a decade of experience across product strategy, artificial intelligence, digital commerce, and content innovation. From spearheading the U.S.'s first livestream shopping event with Coresight Research to co-producing Nigeria's first NFT-powered animated movie, The Alkebulan Tribe, Scott has been a driving force behind boundary-breaking digital projects. He has served as a strategist, creative director, product manager, and AI integration lead across multiple sectors, including retail tech, e-commerce, enterprise SaaS, media, and cultural technology. His work blends deep industry strategy with the cutting edge of innovation, often helping startups scale and enterprises transform. Scott's passion lies in turning technical possibility into usable, beautiful, customer-centered products that thrive in African and global markets.
Scott C Eneje Multidimensional technology leader
𝗗𝗮𝗯𝗼𝘁𝗮 𝗟𝗮𝘄𝘀𝗼𝗻 is a luminary whose expertise in entrepreneurship, philanthropy, and leadership shines brightly on the global stage. With an impressive academic foundation, a professional management accounting qualification from The London School of Business and Finance, and a Bachelor’s degree in Financial Economics from the University of Leicester. She commands a wealth of knowledge and insight that underpins every venture she embarks upon. As the visionary founder of Dabota House of Beauty and Dabota Cosmetics, she has redefined the standards of excellence in the beauty industry. Her brands have earned international acclaim for their groundbreaking makeup and skincare products, reflecting a relentless commitment to innovation, quality, and the art of beauty. Beyond her entrepreneurial successes, Dabota serves as the global spokesperson for E.A.T.O.W. GLOBAL, a trailblazing platform that seamlessly integrates beauty fashion. and technology. Her forward-thinking approach has not only revolutionized industry norms but also cemented her reputation as a pioneer at the intersection of beauty and digital innovation.
Dabota Lawson E.A.T.O.W. Ambassador & Beauty Tech Expert
𝗟𝗮𝘄𝗿𝗲𝗻𝗰𝗲 𝗘𝗺𝗲𝗸𝗮 is a strategic leader and creative technology partner at E.A.T.O.W, shaping the organisation’s digital direction, brand identity, and innovation platforms. His expertise spans web development, social media strategy, creative systems, and digital infrastructure, ensuring platforms reflect the organisation's vision and values. Specialising in GoHighLevel and WordPress, Lawrence works at the intersection of technology, brand development, and scalable digital ecosystems. He collaborates with high-growth beauty, tech, and lifestyle brands to build platforms, automations, and content systems that drive engagement, community growth, and business expansion. Known for leading cross-functional teams across design, content, and marketing, Lawrence ensures digital outputs align with business objectives and long-term strategy. His approach combines creativity with technical expertise to deliver solutions that grow brands, enhance user experience, and support sustainability. Lawrence has received industry recognition, including the MEA Markets Africa Excellence Award for Graphic Designers & Web Services 2025, and a nomination for the Corporate LiveWire Global Awards in the same category.
Lawrence E. Emeka Administrative and Support Executive
Slide Left for More
EMPOWERMENT
Commanding confidence, redefining leadership, and celebrating the power of lived experience.
INNOVATION
Driving transformation across beauty, fashion, business, and film with fearless creativity.
SUSTAINABILITY
Building lasting legacies through integrity, intention, and conscious global impact.
COMMUNITY
Uniting powerful voices to collaborate, elevate, and shape the creative future.
Copyright © 2026 E.A.T.O.W
All Rights Reserved | Company Number: 10045401
𝗘𝗿𝘆𝗰𝗮 𝗙𝗿𝗲𝗲𝗺𝗮𝗻𝘁𝗹𝗲 is a globally respected authority in beauty, culture, and creative leadership a woman whose influence is felt far beyond product, policy, or platform. With more than four decades shaping the landscape of business and beauty, representation, and professional advancement, she has become one of the most strategic and transformative voices driving equity, visibility, and cultural exchange.Her career spans continents and industries, but what defines her most is impact: Eryca has trained, mentored, advised, and elevated thousands many creatives, entrepreneurs, and executives across the UK, Africa, the Caribbean, the Middle East, Europe, and the United States. Her work sits at the crossroads of business, branding, policy, wellness, and identity innovating and expanding how the world understands beauty, culture, and the global Black consumer economy. A master convenor, Eryca brings together groups who seldom occupy the same room, corporate leaders and creatives, government officials and grassroots changemakers, luxury brands and emerging voices. Her rare ability to bridge worlds has made her a trusted strategic partner to ministries, multinational corporations, creative councils, and pioneering founders.
Eryca Freemantle Founder & Chief Executive Officer (CEO)