EATOW BLK@2x

TRADE MISSION

The Pulse of African Business
Culture, Commerce & Collaboration

1st - 10th NOVEMBER 2025

Ebonylife Place, Lagos, Nigeria

Immerse yourself in 10 exclusive days where Creative, Fashion, Beauty, Arts, and AI converge. Experience Nigeria’s dynamic beauty and business scene while forging connections with top industry leaders and stakeholders. Our exclusive, limited-capacity trade mission is meticulously designed to foster meaningful collaborations, unlock lucrative opportunities, and establish impactful partnerships between UK and Nigerian professionals across multiple industries. It provides a unique platform for cultural exchange, strategic alliances, and immersive industry insights, bridging the gap between the two dynamic markets.

Participants will engage in high-level dialogues, curated networking sessions, and behind-the-scenes access to some of the most influential business leaders, policymakers, creatives, and innovators. This mission not only amplifies bilateral trade and investment potential but also supports knowledge transfer, market entry strategies, and cross-border brand visibility. From exclusive industry events and panel discussions to potential private meetings and experiential showcases, every element of the programme is intentionally crafted to deliver long-term value, cultural intelligence, and global impact.

Mission Objectives

  • Network with Key Industry Stakeholders: Connect with leading professionals, influencers, and entrepreneurs to expand your business. 
  • Learn from Success Stories: Gain insights into the strategies behind Lagos’ most successful  businesses. 
  • Foster International Collaboration: Promote cultural exchange and build meaningful partnerships between London and Lagos. 

Mission Highlights

  • One-on-One Meetings: Potential exclusive discussions with industry experts.
  • Business Conferences: To attend Conferences, to pick up your own individual Leads
  • Masterclass: Learn from Business elites, beauty and Fashion experts.
  • Cultural Immersion: Explore iconic Lagos locations, Nike Art Gallery.
  • Networking Events: Meet industry leaders and fellow participants.

E.A.T.O.W Global Beauty meets Fashion Masterclass

Attended top beauty businesses in Lagos, including Beauty by AD, and Dabota Cosmetics, to learn best practices for success. 

Celebrity Pan African Masterminds Class

Participate in an exclusive masterclass featuring Nigerian elites. Discover industry secrets and enjoy luxury perks.

Cultural Immersion

Experience the vibrant culture of Lagos with visits to iconic locations like Ebonylife Place. 

Click to see previous experiences

Networking Events

Attend exclusive receptions with industry leaders and fellow participants, offering endless opportunities to expand your network.

Wimbiz Conference

Business & Leadership

Dress to impress at WIMBIZ conference over two days, with over 1000 guests in attendance.

Sightseeing & Excursions

Explore the sights and sounds of Lagos with us to iconic landmarks. New excursions may be added to the timetable. Spaces are limited, and we will not exceed our quota. Bookings are based on those who pay in full. We will provide transportation and security for our external events throughout your stay. in the form of a vehicle. We will provide you with a schedule of events, and we expect you to adhere to the terms and conditions outlined. Subject to change at any time throughout the visit.

Spaces are limited and bookings are first-come, first-served based on full payment. Your mission fee includes access to all excursions and events but excludes flight, visa, accommodation, and expenses. We recommend arriving on or before the first day of the mission, i.e, 1st November 2025, to maximize your experience. The Trade Mission ends 10th November 2025. 

Luxury Accommodation

Enjoy an exclusive stay at the 5-star White Orchid Hotel or choose from other luxury accommodations. These venues offer good facilities and comprehensive security, ensuring a comfortable and safe experience throughout the mission. The boutique hotel offers luxury accommodation with great facilities for comfort and convenience. Along with onsite and off security with protocol, these venues are perfect spaces for main conferences, events, meetings, and accommodation.

Participants will have the option to stay at the luxurious 5-star White Orchid Boutique Hotel, where our delegates will receive discounts, or choose their preferred accommodation for the duration of the trade mission. We are not pressuring anyone to stay at our place of choice, it is optional. The price for the mission does not include accommodation. The boutique hotel offers luxury accommodation with first-class facilities for comfort and convenience. Along with onsite and off security with protocol. upon your arrival at the airport, with your request. These venues are perfect spaces for main conferences, events, meetings, and accommodation.

EbonyLife Creative Academy is supported by the Lagos State Government through Lagos State Creative Industry Initiative (LACI), under the Ministry of Tourism, Arts, and Culture. ELCA offers free, practical short courses, designed by industry experts, across all aspects of filmmaking and media content production, for both aspiring as well as industry experts looking to expand or advance their skillset.

  • Acting for Screen
  • Cinematography and Lighting
  • Production Design and Art Direction for Film & TV
  • Visual Production

BEAUTY WEST AFRICA EXHIBITION AND CONFERENCE

  • Network with business owners with stores located in shopping malls that are emerging across the country and superstores opening operations in Nigeria
  • Meet with the largest importers in Africa, operating out of the traditional and largest markets in the region.
  • Interact with salon and parlor owners from across the region
  • Generate critical market research to see how your product can thrive in the region
  • Associate their brand in front of the leading artists, stylists, and celebrities, who can skyrocket your brand through their army of followers on social media and mass media
  • Build market knowledge of the biggest of the markets emerging globally

GET THE VIP EXPERIENCE 

We work in close proximity with luxury, elite brands in Nigeria including Beauty West Africa, Ebony Life, and many others to give our delegates a head start when operating in the lucrative West African Beauty, fashion, film, and creative Industries.

THE 10 DAYS ACTIVITY PLAN

  • Morning: breakfast
    Relaxed, casual start.
  • Afternoon: Visit to Nike Art Gallery.
  • Evening: Informal group gathering to discuss expectations and upcoming activities.
    Dress Code: Casual and comfortable.

  • Morning: Breakfast
    Official visit from the Department for Trade & Industry (DTI).
  • Afternoon: Follow-up visit to Nike Art Gallery.
  • Roof Top (Time:1pm-3pm) (Ebonylife Place, Lagos, Nigeria)
    Evening: Optional dinner at the Hotel
    Dress Code: Casual and relaxed.

  • Morning: Breakfast
    Visit to the National Theatre Museum (Time:10am)
  • Afternoon: Mapping out opportunities and key business requirements.
  • In conservation with event specialist (Time:6pm)
    Note: Subject to availability, one-to-one sessions may be arranged with industry experts (for delegates who request this in advance).
    Dress Code: Casual.

  • Breakfast:
    Event Commences at 10am : Beauty meets Fashion – Lagos Edition
    Venue: EbonyLife Place
    Networking and celebration.
    •   Dress Code: Glamorous and business-ready.

  • Breakfast

    Event: WIMBIZ Conference

  • Lunch: Provided for all attendees.
  • Evening: Dinner at Hotel Optional .
    Dress Code: Formal business attire.

  • Breakfast
    Event: WIMBIZ Conference (Day 2)
    Evening: Official After-Party.
    •   Dress Code: Stylish, professional, and polished.

  • Breakfast.

    Free day for personal appointments.
    Follow-up Meetings:
    Meet with contacts made during conferences or prior sessions.
    Suggested Venue: EbonyLife Place meeting suites.
    •   Dress Code: Professional.
    •   Note: This is considered a flexible or “free” day for independent meetings.

  • Breakfast:
    Morning/Afternoon:
    Free day for personal appointments or private meetings (suggested venue: EbonyLife Place).
    Evening: Farewell Dinner – group gathering to celebrate the Trade Mission’s success.
    •   Dress Code: Elegant evening wear.

  • Morning: Check-out and airport transfers (for guests staying at EbonyLife Place).
    Dress Code: Travel smart.
    Wishing all delegates a safe onward journey home.

  • Morning: breakfast
    Relaxed, casual start.
  • Afternoon: Visit to Nike Art Gallery.
  • Evening: Informal group gathering to discuss expectations and upcoming activities.
    Dress Code: Casual and comfortable.

  • Morning: Breakfast
    Official visit from the Department for Trade & Industry (DTI).
  • Afternoon: Follow-up visit to Nike Art Gallery.
  • Roof Top (Time:1pm-3pm) (Ebonylife Place, Lagos, Nigeria)
  • Evening: Optional dinner at the Hotel
    Dress Code: Casual and relaxed.

  • Morning: Breakfast
    Visit to the National Theatre Museum (Time:10am)
  • Afternoon: Mapping out opportunities and key business requirements.
  • In conservation with event specialist (Time:6pm)
    Note: Subject to availability, one-to-one sessions may be arranged with industry experts (for delegates who request this in advance).
    Dress Code: Casual.

  • Breakfast:
    Event Commences at 10am : Beauty meets Fashion – Lagos Edition
    Venue: EbonyLife Place
    Networking and celebration.
    •   Dress Code: Glamorous and business-ready.

  • Breakfast

    Event: WIMBIZ Conference

  • Lunch: Provided for all attendees.
  • Evening: Dinner at Hotel Optional .
    Dress Code: Formal business attire.

  • Breakfast
    Event: WIMBIZ Conference (Day 2)
    Evening: Official After-Party.
    •   Dress Code: Stylish, professional, and polished.

  • Breakfast.

    Free day for personal appointments.
    Follow-up Meetings:
    Meet with contacts made during conferences or prior sessions.
    Suggested Venue: EbonyLife Place meeting suites.
    •   Dress Code: Professional.
    •   Note: This is considered a flexible or “free” day for independent meetings.

  • Breakfast:
    Morning/Afternoon:
    Free day for personal appointments or private meetings (suggested venue: EbonyLife Place).
    Evening: Farewell Dinner – group gathering to celebrate the Trade Mission’s success.
    •   Dress Code: Elegant evening wear.

  • Morning: Check-out and airport transfers (for guests staying at EbonyLife Place).
    Dress Code: Travel smart.
    Wishing all delegates a safe onward journey home.

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